XBOX GAMEPASS

RIOT: XBOX GAMEPASS

X-BOX teaming up with Riot Games to offer all of the RIOT game IPs on Gamepass is a big Fn' Deal. To make the big announcement, we teamed up with the folks over there to develop, design, and produce a cinematic campaign that featured all of the hero game characters and fan favorites in one spot. We modeled dynamic poses of the heroes that were placed on unique pedestals built of crystals and volcanic rock, and juxtaposed them with giant screens that we projected awesome game footage and a bespoke animated typographic system for messaging. Each individual "cave" was tailored to the characters and the overal branding of the specific IPs. By teasing out the sculptures early on in the spot, we created
some mystery until the very cool reveal in the end sequence. Besides the main spot, we also created unique game IPs branded versions to round out the campaign.