MICHELLE OBAMA: THE LIGHT PODCAST
This promo campaign for Audible, helped announce their partnership with former FLOTUS, Michelle Obama. Her show is a continuation of her sold out tour where she had intimate conversations with some of the brightest people in the world, where she discussed a range of topics like family, identity, relationships and how to always shine a light in the darkest corners. To visualize this idea, we built a custom transition system using a mix of liquid footage and TONS of golden glitter. We created a graphics package that incororated custom animated typography into their clips of show footage. We then made individual graphic cards to call out all of her celebrity guests, such as Oprah, Conan O'Brien, Ellen Degeneres, and David Letterman.
CLIENT: AUDIBLE
PROJECT: PROMO CAMPAIGN
STUDIO: WE ARE ROYALE
ROLE: EXECUTIVE CREATIVE DIRECTOR
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AdditIonal SpotS
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