HPE: MERCEDES
A simple misunderstanding about new HPE SELF DRIVING NETWORK technology creates an existential crisis for George and Kimi, two of the best F1 drivers in the world. In the end they learn that they aren't going to be replaced but rather will utilize the new tech to be that much stronger and faster. I was involved in everything from the graphic visual development to script writing and overall creative direction.
CLIENT: HPE
PROJECT: COMMERCIAL
STUDIO: SIBLING RIVALRY
ROLE: CREATIVE DIRECTOR
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