VALORANT: LCQ
To hype the upcoming Valorant Champions Tournament we leveraged the former year's hero characters, (the dark horse, wolf, and lion) as the reigning champs who live atop a penthouse tower over a deadly post apocalyptic landscape. Below them all of the players vying for their chance to take them on fight it out to the death in a sequence that is reminicent of the chaos of MAD MAX, and the stakes of an all out Battle Royale. The design of the wasteland is intentionally ultra dangerous where one false step could lead to being trampled by your opponents or careening off the edge of a floating roadway. In the end only one player can get to the top, and face off with the champions. But will they make it?
CLIENT: RIOT GAMES
PROJECT: PROMO CAMPAIGN
STUDIO: WE ARE ROYALE
ROLE: EXECUTIVE CREATIVE DIRECTOR
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