STAR GUARDIAN: CAMPAIGN
This campaign was meant to announce a huge summer event to get players hyped about the all the cool experiences happening in the world of League of Legends. We created a series of spots that included: a graphics package, an info-mercial style event trailer, a Wild Rift trailer and a themed editorial piece for Star Guardian. The aesthetic was a love letter to magical girl anime, and high school vernacular that included psychedlic tunnels of lockers, animated stickers, and all the sparkles we could handle. The mixed media presentation is also filled with incredible design detail and tons of easter eggs the fans loved to discover.
CLIENT: RIOT GAMES
PROJECT: PROMO CAMPAIGN
STUDIO: WE ARE ROYALE
ROLE: EXECUTIVE CREATIVE DIRECTOR
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AdditIonal SpotS
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MORE WORK
