FISHPRIEST
A fishpriest is a cyllindrical piece of metal that is used to whack a freshly caught fish and quickly put it out of it's misery. In the case of the Audible series starring the always amazing Ethan Hawke, the aformentioned weapon was used to knock the teeth out of bad guys. We created this violent CG animated promo to announce the new series and help set the tone that it was gonna be a very dark and visceral crime thriller. Leveraging x-rays as a story device helped to show the impact the weapon had on the bones of the criminal underworld that Ethan's character was hunting down in 1990's NYC.
CLIENT: AUDIBLE
PROJECT: PROMO CAMPAIGN
STUDIO: WE ARE ROYALE
ROLE: EXECUTIVE CREATIVE DIRECTOR | DIRECTOR
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