Microsoft: AZURE
We were tasked with creating a brand film for Microsoft Azure that shows how they support a few of their customers in everything from agentic operations, to production, and data systems. My pitch was to approach the story like a NIKE football hype film. That is to explore the themes using different cinematic expressions and textures to keep the energy always super high. Through a mix of mediums including footage, 2D animation and AI, we broke down Azure’s use case of each customer story into bespoke design systems and beats to help visualize the messaging. Each moment was crafted with intention to fuel Azure’s story of innovation and its truly massive suite of AI tools.
This is Azure. Your intelligent cloud.
CLIENT: Microsoft
PROJECT: Brand FIlm
STUDIO: BUCK
ROLE: DIRECTOR / CREATIVE DIRECTOR
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