TARGET: WONDERPACKS
The Wonderpacks consist of 12 different curated gift packages, nay 12 wonderfully curated experiences. Experiences that are far more than the sum of their parts. What better way to explore these Wonderpacks than by creating a wondrous factory that showed the packs being created and shipped off to their lucky recipients. This job was a blast that pushed us into some playful and surreal territory bringing this story to life. We also have a ton of hidden easter eggs in the spot that speak to the various items in the Wonderpacks!
CLIENT: TARGET
PROJECT: COMMERCIAL
STUDIO: FLAVOR
ROLE: CREATIVE DIRECTOR
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