Miralax: FREE YOUR GUT
In this campaign we featured an array of different people that are having issues with not being able to "go." Their constipation made it tough to be themselves, making them a bit "Cranky-pated" or feeling a bit "Ughhhh." Each story
features stylized, animated characters in real life-situations. We positioned MiraLAX as the solution to all their gut
woes, developing and designing everything from the characters and environments, to the color palettes, and end pages and middle sections.
Free your gut and your mood will follow.
CLIENT: ENERGY BBDO
PROJECT: CAMPAIGN
STUDIO: FLAVOR
ROLE: CREATIVE DIRECTOR
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AdditIonal SpotS
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MORE WORK
