GATORADE: G ACTIVE
To help launch the new Gatorade G-Active drink, we partnered with the talented peeps at TBWA Chiat Day to create a VFX system that illustrates how it positively effects the body during a workout. Using live action plates as a reference, we developed a motion language of glowing lines and trails that were then match moved to the actors in the shots. This combined with a water drop framing device made this campaign feel fresh and energetic. Pun intended.
CLIENT: CHIAT DAY
PROJECT: Commercial
STUDIO: FLAVOR
ROLE: CREATIVE DIRECTOR
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MORE WORK
