BUD LIGHT

BUD LIGHT: LOUDEST FLAVORS EVER

We contributed all of the visual effects in this hilarious campaign for Bud Light Seltzer. Our team developed and designed a surreal wormhole effect that visualized the unique experience of opening up a can of Bud Light Seltzer. Using a mix
of 2D procedural noise, and a lot of effects, we created a totally bespoke toolkit, that would be used for this campaign
and beyond. Lots of fizzy psychedelia in this one.

CLIENT: Wieden + Kennedy
PROJECT: COMMERCIAL
STUDIO: FLAVOR
ROLE: CREATIVE DIRECTOR | DESIGNER | ANIMATOR

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AdditIonal SpotS

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MORE WORK

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