ARROW: INTERNET OF THINGS
In this spot, we open on a young girl playing with some play-doh. She rolls a ball and places it into the middle of the frame. This acts as a catalyst to explore the internet of things as seen through the lens of a child's imagination. Our camera explores a 3D claymation world ending on a farm house, where a truck hauls off milk to be distributed. The film concludes with an adult woman noticing her smart fridge is telling her the milk is about to go bad, so she replaces it with a new one.
CLIENT: ARROW ELECTRONICS
PROJECT: COMMERCIAL
STUDIO: FLAVOR
ROLE: CREATIVE DIRECTOR | DIRECTOR
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