SMUCKERS: NATURAL
To tell this whimsical story, we went with a 3D stop motion approach using origami as an inspiration. We built an entire farm scene with cg paper, then rigged and animated the elements to playfully come to life. A new morning is always better with some fresh jam, ammirite?
CLIENT: SMUCKERS
PROJECT: COMMERCIAL
STUDIO: ROYALE
ROLE: ART DREICTOR | DESIGNER
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