LEXUS: WHAT'S THE POINT?
I creative directed this Lexus spot for Arsenal FX. The VFX concept for this spot was to take the live action plates of the various Lexus models driving through a winter city environment, and make these scenes look even colder and icier by adding in particle systems and volumetric lighting.
CLIENT: TEAM ONE
PROJECT: COMMERCIAL
STUDIO: ARSENAL FX
ROLE: CREATIVE DIRECTOR
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