WASHINGTON LOTTERY

WASHINGTON LOTTERY: COWBOY

In this campaign we explored what would happen when some lucky Washingtonians won big in the state lotto and went HAM on living their best lives.

In "Cowboy," a tech bro buys a ranch,  befriends a horse, and makes a music video that goes viral. As one does.

CLIENT: WUNDERMAN THOMPSON
PROJECT: CAMPAIGN
STUDIO: WE ARE ROYALE
ROLE: DIRECTOR

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AdditIonal SpotS

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