CARHARTT
We shot this campaign deep in the north of Michigan. Not much up there but steel mills, lakes and trees. I wanted to create a frozen moment that would articulate the technologies in a really dynamic and impactful way so we built a large circular dolly track to orbit the action and let these guys rip. Graphics were added to help communicate messaging and technical specs.
CLIENT: CARHARTT
PROJECT: CAMPAIGN
STUDIO: FLAVOR
ROLE: CREATIVE DIRECTOR | DIRECTOR | DESIGNER
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AdditIonal SpotS
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MORE WORK
